"Our mission is to exceed the expectations of our
customers and employees at every opportunity"

To achieve our mission our Employees must have clearly defined goals and the freedom and strength to make those goals possible! When our business is centered on the personalities of our people they have the ability to do what is right for our customer and our business in any given situation. The core values of this company serve as the guide for our employees as they continually make the decisions necessary to do business. These values are: Honesty, Teamwork, Freedom, and Excellence. It is through these values that we will continue to exceed the ever-growing expectations of those around us and earn our customers' business for life.

These are the tools we use to help us reach our goals.

  • Trust is the underlying value that makes our entire culture work. We are constantly pushed beyond our comfort zones and must trust our peers to help us succeed! Trust is also the difference in our selling process. Many companies can rely on the strength of their products to do the selling. We on the other hand choose to rely on the strength of our people. We must then infect them with the passionate desire to earn our customers business for life.
  • Excellence is only achieved under the highest levels of integrity. If something doesn't feel right, it’s probably not! Success is not about money or fame or how big we can grow our egos. It is about which path we have chosen to walk down and just how well we can see the amazing views! It is about being proud of where we have come from and excited about where we are going. By sticking to a strong moral code of integrity we won’t have regrets or shadows to overcome each morning. With integrity the sky is clearer, the water is cleaner, the air is even crisper, and the view continues to get better and better!
  • Being proactive and passionately striving for excellence is a choice we all have to make for ourselves. We get to decide each day how much effort we will put into ourselves, our jobs, our peers, and into our customers. By teaching ourselves and our peers to fully commit to the task at hand we will continue to exceed expectations and improve our lives. We will also reward and promote this kind of commitment and integrity.
  • Product knowledge is essential if you desire to sell value in yourself, your company, and in the product. Sell yourself, sell your product, sell your dealership! This is only possible if you have the knowledge to back up your passion and excitement. Know the history of your dealership as well as the franchise you sell. Continually learn about your town and your peers. Study your product so that you are ready at a moment's notice to give an in depth presentation selling value. To do this you must not only know the features, but also know how those features will appeal to and benefit each specific customer.
  • In order to be passionate and commit to learning about anything we have to be able to show our personalities! This means knowing yourself and your selling process well enough to make it your own. Let your personality shine and grow enough that your customers take a piece of you with them after their experience. Show them who and what you are and your pride for your product, dealership, and for yourself!
  • Without profitability we cannot afford to give back to our employees or to our community. We will always remain dedicated to our communities and must continue to be profitable to ensure our future strength and stability. We must earn these profits by being proactive in our training and continually improving ourselves. The better we define our customer experiences and clarify our selling practices the more professional we will be in front of our customers and fellow employees.

York Customer for Life is a way of life centered on values. It is a pledge of our commitment to excellence. At York we understand that our path takes hard work and dedication and we each must choose to put in the necessary efforts each day to continue on this path. The rewards we seek are worth more than money alone can offer; they are of personal and professional fulfillment. We will continue to strive for excellence and do it with honesty and teamwork!

Toby York